19 Feb

Serco Report reveals recycling incentives effectiveness

Date : 19 February 2014

We welcome the recent Serco published new research investigating the impact of recycling incentives.  Serco commissioned Eunomia Research & Consultancy to explore the effect of incentives and reward schemes on recycling rates in over 30 boroughs across the UK with encouraging results.

The study shows that authorities with recycling incentives schemes recorded an average 8% increase in recycling which led to a 4% reduction in landfill. 25% of residents said that recycling incentives encourage them to recycle more.

This is the first time that the performance of recycling incentives has been examined by industry professionals and experts.  As a waste collection services partner, Serco  supports incentives and rewards to increase recycling rates.

We welcome this new research which provides important information in relation to both the costs and impacts of incentive schemes enabling local authorities to make better decisions about their recycling budgets in the future.

You can read the report in the resources menu tab.

12 Feb

Trailer Trash hits home!

We love watching videos, especially those that teach us something. So we’re delighted to see a new ‘trailer’ released by The European Commission through their generationawake.eu website. The new mini film promotes the message of viewing waste as a resource. It’s part of its environmental initiative – Generation Awake.

The film takes the form of a hollywood style movie trailer for ‘The Awakeners’ in which waste bin Richard Rubbish ‘suffers disrespect, until one day, he stood up’ and is helped by shopping bags Impulse Inga, Chubby Charlie and Routine Robbie. Viewers are then told to ‘join “The Awakeners” by visiting generationawake.eu and turning their trash into a resource.’ The site has all the household waste elements familiar to us all and the cartoon style is both pleasing and easy to navigate for kids.

The Generation Awake campaign has been going since 2011 and focuses on raising awareness about resource efficiency and the circular economy. Enjoy!

31 Jan

Just what is Zero Waste all about?

what is Zero WasteWell the name is self explanatory. Zero waste is just what you think it is.  It’s simply all about  Designing, Producing, Consuming, Re-Using and Recycling products without throwing anything away at the end of life.

This simplicity requires a major effort up front , at the Design. Because products must be designed for a continuous life or use and re-use. This will require re-manufacturing to be built into the design. Getting to a waste free world will require a total makeover of the global economy and the way we design stuff.  This will lead to the Next Industrial Revolution.

By copying how nature works,  where one species’ excrement is another’s food we will get to a multiple use/re-use mode of living. We’re not talking here about just cutting down on waste. We need to eliminate the entire concept of waste from cradle to grave. This old linear thinking of the past  gives way to a circular economy, where nothing has an end of life as we currently think of it.

This  vision is not a long way off in the future. The culmination of changing economics, of  materials science evolution, waste disposal charges, technical advances, and consumer power – along with the growing desire to be green through Corporate Responsibility programmes – will make this a reality much sooner than you might think.